Selling Online and the New Brain
The new brain is not irrelevant when it comes to purchasing online. It doesn’t matter if our customers are making a rational decision or are justifying their purchase after the fact. What matters is that the new brain feels involved in the process. The more rational the decision appears to be, the more easily it will sit with the new brain. The new brain will happily provide justification if the customer is asked, “Why did you buy that rather than something else?”
When you sell to all parts of the brain, your clients will have an easy time making purchasing decisions.
You convince the emotional part of the brain (the midbrain) that one decision in particular will make the purchaser happier – Important User Experience factor