Psychology of online sales – User Experience

Selling Online and the New Brain The new brain is not irrelevant when it comes to purchasing online. It doesn’t matter if our customers are making a rational decision or are justifying their purchase after the fact. What matters is that the new brain feels involved in the process. The more rational the decision appears…
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Hyperlocal Market Trends

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Hyperlocal markets can be related to focusing on small markets, vicinity or communities and providing services to the customer Public needs something and service provider provides that thing. Simple problem statements are solved, but identifying that simple *problem statement* is not easy and then *building a solution* and then executing it right is the most…
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Misunderstood Concept of Minimum Viable Product(MVP)

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Minimum Viable Product – MVP is a way to demonstrate about the product that how this will function with just the core functionality only, nothing else. MVP is nothing but depicting the concept, sharing the idea with your audience, gaining early feedback and getting vision for full-fledged product. Some points should be considered before starting…
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Agile Methodology – How useful it is?

What is Agile? Agile software development is a group of methods in which requirements and solutions evolve collaboratively between self-organizing, cross-functional teams. It promotes adaptive planning, evolutionary development, quicker delivery, continuous improvement, and encourages rapid and flexible response to change.  Its an iterative process. Principles for Agile Agile Manifesto depends on 12 basic Principles: Customer…
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Beacons! The Next Big Thing…

How would you feel when you take a step and your mobile phone alarms you? “Hey, you are safe”, “No don’t eat cheese because your medical report of this month shows you have high cholesterol”, “Go get some shirts for yourself because your wardrobe demands it” I would feel like a King who has his…
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5 Traditional Mistakes in Business Analysis

1. Failure to engage the right Stake-Holders Solutions providers like developers, designers and tester may want to look into the specific levels of details in the requirements artifacts and also expect that those artifacts will be discussed with them prior informing the client. There is no benefit of a Business Analyst who remains there in…
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Daily Challenges Faced In Business Analysis

Does a day start without challenges? Obviously No! So, How Business analysis can go without challenges. It basically depends on how you take that challenge. I found them as my daily nutrients because you can’t learn and can’t grow without challenges. Enough of motivational talks! Beginning with the first challenge I faced when I was…
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